In the Internet in marketing & selling contract cleaning services;
The Internet can be used for obtaining contract-cleaning customers locally, despite the fact that many think differently.
The best & widest utilization of the Internet is in global sales, simply because the worldwide online audience is so huge. And the Internet is the obvious choice of businesses in looking for new products, services & sources of information.
It's much easier to log on & do a search for "cleaning services" than to start calling cleaning companies from the Yellow Pages directory. So the Internet is a very intimate, privacy-protecting medium, allowing the facility manager to view cleaning companies' web sites without having to show his interest to anyone.
Never underestimate the apprehension people have for contacting other people, especially anyone who might be hard-selling them. The fact is that most people are terrified being trapped by a persistent, aggressive salesperson.
Unfortunately, this fear will subside if the facility manager can "get to know about person" before he has to make his interest known to him.
And that's where a content-rich web site will play a vital part in his favour.
A well-planned Internet web site acts as a go-between step, allowing the facility manager to read about the services & service policies before he commits himself into a contact of any sort. The web site offers him a chance to get to know him by reading his text provided he has gone for the right kind of web site content.
The right kind of cleaning company web site content unlike commonly believed, the web site content that sells best is not the short & to-the-point type of minimal-content site. That's what professional web designers would have us believe but it's not true.
After having spent thousands for the services of these technical web design wizards, people learned this the hard way. It cost us a lot of money & brought no customers to our web sites.
After which people then had to do it they. And, choosing the content-rich approach, they acquired thousands of clients through the Internet, so they know how it is done. It is achieved through creating a content-rich web site that offers lots of articles on the subject for which they want to sell something.
Here's the groundbreaking fact about people who are surfing the Internet:
- In the main, people are not looking for things to buy but for free information.
- There's a certain gradual way into a sale on the Internet. If they start selling straight off from the onset, it usually puts most visitors off directly.
- People are looking for free information from the Internet, first & foremost.
Thus, to get targeted visitors to his web site & above all, to have a chance of them staying there he needs to offer new & exciting information which gives the visitor some new data, new realizations & gets him interested. And only then they offer a contact in form of another free service, which then analyses & defines his needs & wishes to the point, showing him what kind of cleaning service he should be looking for.
Definitely then they immediately offer that specific service & if they've done their homework right, the facility manager won't be able to obtain the same service anywhere else.
First they give free information & if the visitor likes what they say, if it widens his understanding of the subject & agrees with his own views & experiences then several positive things will take place.
They will stay on their web site, bookmark it & return to it to read more articles for one.
They will develop a very positive image of them & their cleaning company for the other. After all, they agree so with what they say & their text seems to understand their viewpoint so well.
They cannot but put their company on the top of the "quality ladder" in their mind, meaning that they will think that there is the best cleaning company in the area for the third.
They now feel that they know people, they have developed rapport with them through reading their texts & ideas on how facility managers should be served for the fourth.
This will make it much easier for them to contact him who, in the final analysis, is what needs to happen if they are to obtain prospective customers.
Content-rich "free information web site" provides an excellent halfway step for they’re advertising & direct mailing also. Direct mailing letters giving the Interned address of their information web site will guarantee that a lot of receivers will log onto it to find out more & these are facility managers who would not have contacted him had he not provided the web address.
A Yellow Pages listing giving a web site address will ensure lots of visits & it will also guarantee that the company has the edge over the competition.
But then there's a whole body of knowledge on how to ensure that the web site receives a lot of targeted visitors. The art of Internet marketing: How to guarantee that facility managers in their area find people’s web site.
There's a very specific skill to Internet marketing.
- It has nothing to do with those silly people who send unsolicited e-mails (also know as "SPAM" in the Internet lingo) to millions.
- It has nothing to do with any of those things so widely advertised in these unsolicited e-mails (such as free-for-all link directories or submitting to thousands of search engines) either.
The art of Internet marketing involves the knowledge of many things, among others...
- How to optimise their web pages for those specific keywords or terms for which their target group is looking for in the search engines.
- How to exchange links with related sites, links that contain these specific keywords so that they receive lots of visitors & achieve a high placing on search engines on those keywords.
- Setting up their own automatic newsletter server with a dozen ready-made newsletters so visitors can subscribe free & they will be automatically contacted once weekly from thereon out...
- How to post small messages on those forums where their target group visits so that they can follow them link back to their web site & so on.
Now, here's the amazing thing: Although it takes some time to do all these Internet marketing actions, it doesn't usually cost a penny... it's free of charge!
If they know exactly how to do it so they won't fall prey to the multitude of costly services offered on the Internet.
Local cleaning service marketing through the Internet
Today, the Internet is already the biggest communication network through which professionals search for information about services & products. So it now works locally too for cleaning companies.
Backing up their other marketing & prospecting activities with a well planned, content-rich web site cannot but boost their competitive position in their area. It will take a while to take effect but the time will be working for them.
The longer they maintain a web site, the more visitors it will have & the more it will back up & boost their other marketing activities locally.
A web site like this can become their main source of prospective customers in a few years & at that point their monthly cost of prospecting & marketing is about level with a Sunday lunch!
But from the onset, Internet will be their 24/7 marketing machine, making their presentation available at any hour of any day, allowing for instant access to information where competitors won't have it.
And the long-term benefits are growing by the month...
To acquire a content-rich web site for they’re cleaning company & learn the secrets of marketing it on the Internet. Generally, what they need before them can obtain a content-rich site & start marketing it, is the knowledge of the techniques & strategies involved.
The secret of successful online presence is in knowing how it is done... otherwise, they're left with no other choice but to pay a lot of money out to various experts, whose advice may or may not bring them a profitable web site in the long-run.
Know how it is done & they will be able to do it at low cost. And that's why they've included this information into our Cleaning Service Client-Acquisition System.
Once they have the information, they can help them to establish a web site that will bring them all these long-term benefits. They don't need to learn the technical skills of web design, only the insider secrets on content-rich web sites & their marketing online.
